The Fitness Generation leads the way in understanding the importance of promoting healthy living by providing global brands and exceptional products that make a difference in people's health and fitness.

We market and distribute premium and reliable health and fitness exercise product solutions directly to consumers and offer country-wide delivery.

  • Eleiko is distinctly certified by the governing bodies of three strength sports. Since becoming certified by the IWF in 1969, Eleiko has equipped more than 40 World Championships, as well as several hundred continental and regional Championships and Games.

  • With historic roots in outdoor cycling, Schwinn’s focus has always been on authenticity and quality. They brought the feel of the road to indoor cycling with the same expertise and education that drives the industry forward. Schwinn is an informational and educational source for all things Indoor Cycling.

  • ZIVA is the world's fastest-growing free weights company. We sell a unique range of weights, studio equipment and functional training accessories.