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Our Company

The Fitness Generation is part of the NovoFit family acting as our Factory Outlet. 

 NovoFit Logo

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over forty-five years of industry expertise, delivering state of the art fitness facilities throughout Australia, New Zealand and Southern Asia.

The Fitness Generation (TFG) an icon of the Australian Fitness Industry, brings to the partnership decades of successful client relationships, a national presence in sales and after-sales service and is home to key global commercial fitness and wellness brands.

TFG joins forces with Summit Fitness Equipment (Summit). Founded over a decade ago, Summit is the Australian leader in high performance and functional training equipment, delivering innovative products to leading health clubs, studios, and elite sporting teams including AFL, NRL and the 2016 Australian Olympic Team.

NovoFit has a single mission: to be Australia’s trusted provider of global fitness brands for the commercial, wellness, performance and functional training markets. A complete solution for all clients that will bring together innovation, design, quality, performance, technology and most importantly, a user experience that will ensure all clients are set on the path of success.

Our team of highly skilled fitness professionals have experience in owning, running and developing fitness businesses in both the commercial and performance fitness sectors. The NovoFit team are educators, Master Trainers, and product specialists who understand what it takes to build a thriving and successful fitness business in today’s innovative and changing market.

NovoFit provide a complete solution for all clients and our team will work with you to design your facility, develop your brand, understand your training requirements, listen to your needs and improve member retention using proven marketing strategies whilst working within your budget.